Vision, Values & Covenants

Our vision

Be the world’s premier handicrafts manufacturing and exports organization by achieving extraordinary results for our customers, building satisfying careers for our people, and earning a fair return on the value we deliver.

Core Foundation

Our foundation forms the basis for our culture, business strategies and our brand.

​We are entrepreneurs

Our company was started by Late. Shri Narayan Kumar Lohia, an avid entrepreneur, in Muradabad, (U.P. - India) in 1979, to create and develop a successful business by identifying the opportunity of producing products that met customer needs in faraway markets. That same entrepreneurial spirit of agility and simplicity is very much alive today and continues to drive the way we support our customers, suppliers, the industry and communities to grow.

We are humble

Having evolved from a ‘start-up’ to a global handicrafts exporter, creating value for our customers has been driving our success.

We are family

Trust and integrity are the cornerstones of our long-lasting relationships and essential to foster loyalty and teamwork. We care about our people, our customers, vendors and communities and about creating a sustainable future together.